About Greater Than
A leading public information campaign from KFF focused on HIV, STDs and other pressing health issues in the U.S. Through localized Greater Than campaigns, KFF works with health departments and community partners to reach those most affected with the latest on testing, prevention and treatment.
Our public-private partnership model helps extend the reach of limited resources in high-need areas. KFF provides significant direct and in-kind support.
KFF’s Social Impact Media team works with health departments and community partners on localized Greater Than campaigns designed to address community needs. Through a partnership with the CDC, we also have messaging for healthcare providers to support patient engagement.
Our extensive media library includes downloadable, FREE assets for educational use, including: first person and expert videos, static and motion graphics and banners designed for social media and other digital placement, print materials, and more.
Share materials on social media, embed on websites, link to in e-communications, and more. This content is provided as is for educational, non-commercial outreach. Any alteration of the content (i.e., adding logos, localized referrals, etc.) requires prior written approval from KFF.
If you are interested in using Greater Than content for paid placement, please email us at GreaterThan@KFF.org. We can assist with media planning at all funding levels.
“Greater Than HIV is a cornerstone of our HIV prevention activities in Georgia, and thoroughly embedded in our strategies to fight stigma and end the epidemic.”
— Georgia Department of Public Health
“It is invaluable to work with an organization like the KFF that understands the sensitivity that comes with developing prevention messages.”
— Louisiana Office of Public Health
“I love Greater than HIV! The campaign helped me share more information about my status with my family and helped them understand what it means for me to be living with HIV.”
— Kahlib Barton, True Colors United
About Page: Real People. Real Stories.
Inspiring Videos about Prevention, Testing and Treatment
Greater Than uses storytelling to build community through shared experiences and convey critical health information in accessible, relatable terms.
An extensive video library is available for broadcast and digital distribution, client education and community events.
About Page: Resources on GTA.org
Accessible, Mobile-Friendly Online HIV & STD Resources
GreaterThan.org offers more than 100 FAQs – available in English and Spanish – covering HIV and STD basics, testing, prevention, care and treatment. The easy-to-use site also includes informational videos, easy-to-use ZIP Code locators to find local care and other support services, and more.
Link to GreaterThan.org to support your social and online messaging and for additional resources. Content may be available to embed directly on your site.
About Page: Make Your Community GT
Media Ready Assets, Community Tools, Events and More
Greater Than media and community assets are available to support your public information needs.
Media messaging including digital ads and videos as well as outdoor, TV and radio can be localized for your city, state or region.
Printed community materials – including brochures, palm cards, posters, T-shirts, buttons, stickers and more – can be ordered to support your community engagement and outreach.
You can also host your own event, including booking Greater Than ambassadors for local activations.